Richad is an über wealthy Expat living in Dubai. His and his family’s wealth go back 4 generations from the time his grandfather set up their trading business in the East. Unlike many, he believes in the calculated risks and in being content with everything. That’s always been his philosophy in life and business.
There is an aura of confidence, calm and ease in his voice as he opens up to me; because at the core of it all, he’s made it. He truly believes that money doesn’t grow on trees. So although he and his family are privileged and lucky, he knows that this has come after working very hard for over 30 years in preserving and growing what wealth his father had passed on.
He is by nature a more conservative and cautious man, and he believes that with age comes the wisdom of spending lavishly because you deserve it rather than splurging for the sake of it. He has always been a moderate man except when it comes to his shoes! He feels he deserved them with his hard earned money so there is no feeling of guilt associated with the purchase at all. He loves luxurious items because they are unique. “Not everyone knows or can recognize a Berlutis, only those who know.”
Classic wealth will always exist, recession or not. Those are the true representations of the luxury industry. This industry, in the incredible boom around the world, became like all other industries, commercial and available to all. With easy credit the mass had access to luxury.
Classic Luxury is still prevailing. It’s those few, ‘in the know’, that will always seek uniqueness. One they genuinely believe they so deserve!!
The Challenge is to bring back the exclusivity of luxury brands to those privileged few. And not to fall in a New Larger Luxury Community.
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